Tomorrow, IT’s business innovations will be a major contributor to a retailer’s ongoing success. For some retailers, tomorrow has already arrived and IT is helping the company move at the speed of their digital consumers – simultaneously repositioning IT from an enabler of operations to a creator of business value.
The timing of when a CIO moves his or her organization to be a source of business innovation is largely determined by the level of consumer demand for a digitally-enhanced retail experience. We believe this consumer shift has broadly happened, changing the question for every retailer from when to shift the organization to how to shift it.
From our discussions with retail CIOs, they concur but are uncertain as to how to make the move without breaking either the business or their organization. This report addresses these challenges.
