The agricultural economy is on the cusp of a production revolution centered on precision farming, which will see farms making increasing use of information services, big data analytics, and webs of sensors.
This is not natural territory for agricultural equipment manufacturers, who traditionally use their superior understanding of agricultural processes to offer vehicles and maintenance services. To master the new battlefield, they must figure out a way to combine their strengths with new technology to deliver comprehensive solutions.
New Game in Farm Equipment
Precision farming is bringing new competitors for farmers’ business, and calls for new strategies
