Many food retailers are struggling with the day-to-day challenges of driving same-store sales growth, building new stores, and driving efficient operations.
With all of those challenges, it is tempting to ignore big challenges like launching an online business.
However, driving sustainable growth will require food retailers to make a number of different growth investments. Acting quickly with investments in “click & collect” can allow food retailers to capture substantial first-mover benefits; initial forays into this technology have been well-received by customers, while capturing business from competitors.
Successful click & collect implementation hinges on three key principles: customer proposition, operational model, and technical execution.
